(this post, courtesy VOA’s French to Africa Service World Cup blog. check it out at football.lavoixdelamerique.com)
Adidas has produced a series of short spots featuring players with national teams represented by the German multinational athletic wear maker. The concept is based on the slogan: “During the World Cup, I will give my heart to the cause.”
On paper, it sounds good, but unfortunately the video performance is controversial. In these posters, players are holding bloody hearts, which Adidas says are cow hearts.
That hasn’t sat well with animal welfare organizations have taken up the case, and demanding that Adidas remove the promotion.
Germany forward Lukas Podolski, who is one of the players who participating, is defending his the campaign, saying it just reaffirms his intention to achieve the best possible performance for his country during the tournament, which kicks off Thursday.