Not surprisingly, where the world’s largest sporting event is concerned, you’ve got major corporate sponsors looking to cash in on the hundreds of millions (billions?) of eyeballs and ears who will be tuning in, online or on the air, to some or all of the month-long tournament.
So creative advertising minds have been hard at work for months, coming up with the campaigns that will seek to embed their customers’ brands into the consciousness of consumers from Algeria to Zimbabwe, and all points in between.
In fact, there’s already plenty of pretty entertaining material circulating on the ‘Net.
Fox News Australia (go figure) has put together a good compilation of what’s out there.
Here’s one that’s pretty fascinating, regardless of how you feel about soccer (or a certain fast food chain…)